Why you should not post URL on your post feed

Instagram is one of the world's most popular social media platforms, with over a billion users. It is an excellent platform for businesses and individuals to promote their products, services, and content.

However, one of the limitations of Instagram is that it doesn't allow you to share clickable links in the captions of your posts. While you can add a link to your profile bio, it's not a good idea to include URLs in your posts for a few reasons.

Firstly, Instagram's algorithm doesn't favor posts that include links. When you add a link to your post, Instagram sees it as an attempt to send your followers away from their platform. As a result, your post may get less visibility and engagement, which can hurt your overall reach on the platform.

Secondly, adding URLs to your posts can make it more difficult for your followers to engage with your content. When you add a link, your followers have to leave Instagram and navigate to a different website or app to view the content you're sharing. This can be a barrier to engagement, as it requires more effort on their part.

Instead of adding links to your posts, you can use:

1. Profile bio to share links and drive traffic to your website or other platforms.

2. Instragram story to sell or share links

Here are 2 reasons why you should only sell on Instagram stories:

1. Instagram stories allow for more direct engagement: Instagram stories provide a more direct and personal way to engage with your followers. They allow businesses to share a behind-the-scenes look at their products or services, showcase new arrivals, and provide exclusive offers and discounts. Instagram stories also allow businesses to engage with their followers through interactive features like polls, quizzes, and questions.

2. Instagram stories are temporary: Instagram stories are only visible for 24 hours, which creates a sense of urgency for customers. By promoting a limited-time offer or exclusive deal on Instagram stories, businesses can create a sense of urgency and encourage customers to make a purchase. This can also help to drive sales and increase revenue for businesses.

In summary, while it may be tempting to include URLs in your Instagram posts, it's not a good idea. Instead, use profile bio and stories to share links and focus on creating high-quality content that keeps your followers on the platform, and use other features like hashtags and location tags to increase the visibility and engagement of your posts.